| Blip.tv gives videomakers a chance to be a star |
Blip.tv distributes some 38,000 homegrown shows across the Web, and splits ad revenue 50/50 with the folks who make them. Blip attracted 13.2 million viewers in January, according to measurement service Quantcast.
"We target anyone who wants to make quality content and doesn't want to pitch the show to a network TV exec," says Dina Kaplan, Blip's chief operating officer. "There's a lot of great content a network exec might say no to that could be an excellent and profitable Web show."
Internet stars, small audiences
Michael Michaud, whose Chicago-based Channel Awesome production company produces 17 online shows, including the Nostalgia Critic movie review program, began posting shows on Blip in October. His first check was for $25,500. "I'm thrilled," he says. "Before, we were paying $3,000 monthly just to have the shows hosted on our website, and now our hosting is free (from Blip), and we're getting paid as well."
Nostalgia Critic averages 100,000 to 200,000 viewers weekly, Michaud says, while Political Lunch, a three-times-weekly, five-minute chat show about politics, averaged about 500,000 viewers during election season.
Find this article at:http://www.usatoday.com/tech/products/2009-02-10-blip-tv-videomakers_N.htm
Copyright 2008 USA TODAY, a division of Gannett Co. Inc.
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