CBS' telecast of Super Bowl XLIV set a new record for viewership, according to preliminary Nielsen figures. Fifty-one million households or 106 million viewers tuned in, topping the M*A*S*H finale as most watched U.S. telecast ever. The game also broke an ad load record with 48 minutes of ads. The most buzzed-about sponsor during and after the game was Doritos, with an 11% share of Super Bowl brand buzz. Google's much blogged about Parisan Love ad, a Valentine's romance told in search queries, placed the company second with 10.2%. Doritos' House Rules ad was the most liked on Hulu's AdZone, while Megan Fox' s Motorola spot was the most viewed. The best ad according to the USA Today's annual Ad Meter poll - which tracks the second-by-second responses of a panel - found the Snickers ad starring Betty White to be the crowd favorite.
Source - Cynopsis: DIGITAL 02/09/10

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• 2010 Super Bowl Commercials - Super Bowl XLIV (manolith.com)

34% Increase in Online Viewing for Lost/ABC.COM

Benefiting from the built up anticipation of Lost's final season, ABC.com delivered more than 580,000 episode starts of Lost's season 6 debut last Wed., an increase of over 34% from last year, according to internal ABC data. Visitors recorded another 2.2. million views of Lost-related content. The Lost site features a number of interactive, community-driven features this year including user-created Top 5 lists, Episode Commentary and a planned Fan Art Wall, enabling fans to upload, view and rate "Lost"-themed art created by fellow fans.
Source - Cynopsis: DIGITAL 2/9/2010