CBS' telecast of Super Bowl XLIV set a new record for viewership, according to preliminary Nielsen figures. Fifty-one million households or 106 million viewers tuned in, topping the M*A*S*H finale as most watched U.S. telecast ever. The game also broke an ad load record with 48 minutes of ads. The most buzzed-about sponsor during and after the game
was Doritos, with an 11% share of Super Bowl brand buzz. Google's much blogged about Parisan Love ad, a Valentine's romance told in search queries, placed the company second with 10.2%. Doritos' House Rules ad was the most liked on Hulu's AdZone, while Megan Fox' s Motorola spot was the most viewed. The best ad according to the USA Today's annual Ad Meter poll - which tracks the second-by-second responses of a panel - found the Snickers ad starring Betty White to be the crowd favorite.Source - Cynopsis: DIGITAL 02/09/10
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