By Deborah Yao and Ryan Nakashima, AP Business Writers (AP) — Sales of Super Bowl ads are holding up fairly well, even at $3 million for 30 seconds. But commercial spots that will run in the pregame hours? That's a different ball game. People who buy ad time on behalf of advertisers say NBC is having a tough time selling out the ads that will run in the four hours or more leading up to the Feb. 1 championship. Now the network is making deals to more quickly move unsold inventory for the less-watched but still pricey pregame spots.
Depending on the number of ads bought or the hour of the day, pregame ads can cost about half the price of an in-game commercial, ad buyers said. That would mean some of this year's pregame ads could cost more than $1 million for 30 seconds. While there's typically some unsold pregame spots in the final days before the game, several ad buyers said the bad economy is giving advertisers more pause this year. Sales took a hit after the economy took a drastic turn for the worse last September. Still, advertising buyers were impressed that NBC was able to sell many of its spots during the Super Bowl for a good price considering the downturn. The list price was a record $3 million for 30 seconds, on average, compared to $2.7 million last year. TNS Media is projecting a record haul of $200 million in in-game ad revenue for NBC.
Ad buyers said between six to 10 commercial spots are left to be sold for the game itself.
Find this article at: http://www.usatoday.com/money/advertising/2009-01-23-pre-super-bowl-game-ads_N.htm |
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